JNBY believes that the “Miao（Wonder）” gene can be found between the shape and spirit of every oriental woman. They want to create an exclusive fashion style for every “Oriental Wonder Woman” using contemporary design language, and create a modern oriental female image that breathes vitality, confidence and fashion. The JNBY “Oriental Fantastic Day” Collection is a reflection on the respect and tribute to traditional oriental elements, but it also guides modern women to rediscover their “Miao（Wonder）” genes. JNBY lets women decide and define what it means to be an “Oriental Fantasy Woman”, letting them become an icon in contemporary fashion aesthetics, acting as a spiritual bond and aesthetic link between the brand and consumers.

“Oriental Fantasy Woman” – A Joint Description by JNBY and Consumers

As a brand focusing on conveying cultural values and interests, JNBY, along with LONGTENG Management, has launched the campaign “Search for Oriental Fantasy Woman” to mine for “Oriental Wonder” among oriental urban women, interpret what it means to be truly “Wonder”, discover relaxation and shine with strength, and enrich the aesthetic understanding of “Oriental Wonder Woman” along with the wearers.

JNBY in Search of “Oriental Wonder Woman”, Activating Inherent “Miao（Wonder）” Gene