Feel the aesthetic resonance between art and fashion reflected on the water mirror

The JNBY A/W show kicked off on June 28 at OōELI, JNBY’s headquarters, in Hangzhou. As the cradle of many cultural items, OōELI exudes a natural affinity for the arts. The main stage was set up at the Water Mirror Square, the landmark of OōELI, which was designed by the famous Spanish team JML Water FEATURE Design. The two-centimeter-thin layer of water acts as a gauze laid out in a geometric pattern that outlines the artistic space. The unique mood of the square combines with the surrounding exterior walls to create a misplaced effect of the brand logo, whereas the fixed architectural lines of the buildings contrast with the inspiration of fashion design to reveal JNBY’s persistence in shaping the brand’s core spirit through art.

JNBY 2023 A/W Show Presents Inspirational Moments that Marry Fashion and Art