Fine embroidery captures the ‘moment’

In their 23AW collection, JNBY found inspiration in ‘moments’ and partnered with the age-old craft of Suzhou embroidery，a national intangible cultural heritage, to unveil a captivating autumn-winter series. Through intricate needlework and silk threads on delicate fabric, Suzhou embroidery immortalizes fleeting beauty and artistic essence.

In this collection, JNBY draws inspiration from nature’s bounty—flowers and butterflies—imbued with the spirit of traditional Chinese paintings. Notably, the butterfly motif finds its roots in the Qing Dynasty, inspired by Yun Zhu’s exquisite painting ‘Begonia and Butterflies’ . Within these designs, Suzhou embroidery, as a cherished national intangible cultural heritage takes center stage, showcasing its fine flat stitching techniques. Through meticulous control of light, the colors come alive, exuding richness and natural vibrancy. The diverse embroidery methods breathe life into the patterns, creating vivid, layered images with mottled appearances reminiscent of ancient paintings and the ink-wash effects found in traditional Chinese art, revealing a harmonious revival of timeless beauty. The exquisite, fine, elegant, and clean style of Suzhou embroidery elevates the sophistication and artistic allure of the garments, accentuating Oriental aesthetic elements. Through a modern reinterpretation of Suzhou embroidery, this collection infuses traditional Oriental aesthetics with contemporary fashion sensibilities, breathing new life into age-old culture, making it vibrant, youthful, and undeniably stylish.

JNBY Suzhou Embroidery Collection: Updating Traditional Aesthetics with Contemporary Ingenuity