Starting March 22, 2024, JNBY invites you to a captivating three-day event called ‘A Scout’. Located at No. 156 Anfu Road in Shanghai, this limited-time exhibition will immerse you in the delightful aesthetics of our 2024 Spring/Summer collection, all set against the backdrop of a blossoming spring.
Embark on a stylish adventure with ‘A Scout’
Drawing inspiration from an immersive ethnographic journey into the vibrant Miao culture, JNBY metamorphosed into ‘A Scout’. Within this transformation, JNBY deftly captured fleeting sparks of inspiration, weaving them into a tapestry that eloquently narrates the charm and cultural essence of the Miao people. By distilling the very aesthetics and philosophical underpinnings of ethnography, ordinary moments of life were alchemized into an extraordinary design language—a language that now pulses with fresh vitality in the 2024 Spring/Summer collection.
At the heart of this exhibition, ‘A Scout’, JNBY wove a tapestry of sensory wonder—the sights, sounds, and impressions drawn from the rich Miao culture. Here, the artistic core pulsed with life, around which myriad forms of interpretation unfurled like delicate petals. Through the lens of photographer Olivier Kervern, harmonious coexistence between Miao villagers and nature emerged—a dance of earth and spirit. Each installation, each stroke of art, whispered secrets: tales of wind-kissed leaves, sun-dappled meadows, and the quiet beauty that binds us all. As visitors wandered, they embarked on a soul-stirring journey, a rendezvous between their own essence and the art that breathed alongside them.
Unveiling the multi-dimensional artistic space of ‘A Scout’
Infused by the Miao people’s captivating aesthetics, JNBY metamorphosed the entire edifice at No. 156 Anfu Road, Shanghai, into a colossal living canvas. Its facade bloomed with two magnificent, singularly shaped ‘flowers’, their petals unfurling and folding in a rhythmic dance. These botanical giants embodied more than mere art; they pulsed with life, symbolizing the perpetual blossoming of modern feminine resilience. From a grand architectural perspective, the installation whispered an Oriental tale, showcasing a delicate balance of grace and strength.
As visitors stepped into JNBY’s artistic enclave, they were greeted by thematic visuals from ‘A Scout’. These captivating works meticulously documented the production techniques and age-old crafts of Miao women. Within their brushstrokes and threads lay reflections on the vital preservation and transmission of traditional arts. JNBY’s aspiration was clear: through these contemporary artistic expressions, a wider audience would come to appreciate and actively safeguard our cultural heritage. Thus, a modern tapestry of tradition unfolded, one that breathed new vitality into time-honored craftsmanship, weaving it seamlessly into our present.
The Scout's perspective on film
JNBY unveils the captivating ‘A Scout’photography and video exhibition, enveloping visitors in immersive scenes. In a remarkable collaboration with NOWNESS, JNBY extended an invitation to acclaimed French photographer Olivier Kervern, urging him to explore the heart of Miao villages. Olivier, celebrated for his evocative documentary-style photography and poetic narratives, wove a series of works from the very essence of ‘A Scout’. Through his lens, even those who have never trodden this ancient land can taste its singular allure, a whispered invitation to explore, to feel, and to connect.
Through Olivier’s lens, the camera metamorphosed into ‘A Scout’s eyes, a silent witness to life’s intricate dance among the Miao people. With each decisive click, it etched their essence onto film: These frozen moments radiated beauty and authenticity, whispering the Miao culture’s timeless tale. As visitors stepped into this artful space, they, too, donned the mantle of ‘A Scout’, their senses attuned to the symphony of existence, the heartbeat of tradition echoing through Olivier’s documentary brushstrokes.
At the exhibition, visitors also had the chance to explore a limited-edition photo album co-created by Olivier and JNBY. In an era dominated by digital photography, this album allowed for a renewed appreciation of the artistic spirituality inherent in film. It reflects JNBY’s commitment to preserving, passing down, and reimagining traditional arts.
Fashion as an extension of art
At the heart of ‘A Scout’, artists expressed their interpretations through diverse mediums—photography, installations, and more. These creative endeavors captured the essence of Miao beauty from myriad angles, offering visitors a tangible encounter with art. Beyond the exhibition, another series awaited: clothing inspired by Miao aesthetics. JNBY’s designers infused this season’s collection with the very spirit of ‘A Scout’, bridging fashion and art seamlessly.
Inspired by the intricate Miao patterns, floral elements bloomed creatively within this collection. Hand-drawn prints of plum blossoms and peonies burst forth, infusing the clothing with vitality and playfulness, a celebration of spring’s exuberance. Multi-layered, three-dimensional floral designs, meticulously crafted through cutting and collaging techniques, bestow each piece with striking opulence.
In their structural designs, JNBY masterfully weaves Miao influences. The pleated motifs and sectional structures, inspired by the iconic Miao pleated skirts, seamlessly meld into the fabric of the clothing. The result is a three-dimensional symphony, a visual harmony that not only flatters body proportions but also celebrates the feminine form. This distinct feature becomes a standout element of the series, highlighting JNBY’s dedication to cultural integration and innovative design.
At the 2024 Spring/Summer ‘A Scout’ limited-time exhibition, JNBY centered its artistic vision around the Miao culture’s aesthetics. Through the lens of ‘A Scout’, diverse interpretations bloomed, each stroke a testament to JNBY’s unwavering pursuit of modern beauty and artistic expression. This exhibition became a bridge, spanning eras and ideologies: past met present, tradition danced with innovation, and art intertwined with life. For JNBY, aesthetics and art hold unique sway, a belief woven into their fashion fabric, extending their reach into the everyday lives of urban women.
