Limited-time art exhibition conveys ‘A Scout’s concept

Amidst the bustling 2024 Shanghai Fashion Week, JNBY unfurls its creative sails. Picture this: Looknow—an art and fashion haven on Anfu Road—transforms into a limited-time exhibition space. Here, JNBY collaborates with diverse artists, showcasing their synergies alongside the 2024 Spring-Summer ‘A Scout’ collection. But it doesn’t stop there. The brand embarks on a city-hopping odyssey, carrying ‘A Scout’s artistic essence to new horizons, where young hearts await. Imagine forums buzzing with energy, artists and creators sharing their scouting adventures, their inspirations echoing through the air. JNBY also invites curious souls to co-create. Hands-on. Traditional crafts come alive, bridging the gap between imagination and reality. It’s more than fashion; it’s an immersion, an ode to Miao culture and the boundless spirit of “A Scout.”

JNBY seeks to broaden the canvas of aesthetic experiences for its consumers through an unwavering commitment to innovation—a dynamic, artful dance that never rests. Picture heritage and innovation clasping hands, finding equilibrium. JNBY weaves tradition and modernity into a seamless tapestry, their threads guided by the brushstrokes of art.

JNBY 2024SS ‘A Scout’ and the Imagination of Miao