Infuse Silver Rings with Emotion

Silvery and flowers play a vital role in a girl’s life, with outfits adorned in silver ornaments adding a touch of elegance to any look. For Miao women, these silver pieces are deeply connected to important life events. For years, JNBY has been exploring and researching into intangible cultural heritage to modernize and reinterpret it. After integrating Kongshen pleats and tin embroidery, this season, the brand embraces Miao ICH silver ornament craftsmanship, simplifying traditional techniques. By utilizing eye-catching metallic texture and distinctive shapes, the brand streamlines silver ornaments to highlight the intricacy and delicacy of ICH craftsmanship. As the centerpiece of this season’s East-West collision, it highlights the allure of ICH craftsmanship with restrained lines, ensuring that every detail becomes a subtle yet significant accent.

JNBY Launches 2025 SS Collection “Long Story Short”, Exploring the Fusion of Creative and Functional Design